Wednesday, May 11, 2005
PR stunt backfires as disoriented Jimmy Page puts hex on Wall Street…
Warner Music Group Corp.(ticker WMG), heavily criticized for its initial public offering plans, saw its stock price fall Wednesday on the first day of trading on the New York Stock Exchange. WMG attempted to generate excitement for the IPO by having Led Zeppelin's Jimmy Page play ''Whole Lotta Love'' for the traders and guests as the opening bell rang at the NYSE. However things turned ugly quick…
Unknown to WMG, Page decided to show up in his “1977 Nazi storm trooper smacked Out On Heroin ” costume while casting Aleister Crowley like spells on traders as the market kicked into it’s first hour of trading. Eventually Page was escorted out by a mob of angry mariachi players and several CNN news analyst.
The market ended slightly higher for the day, leaving some to speculate if Page’s spells were working. Warner Music Group wasn’t so lucky, ending slightly down for the day at $16.60.
Unknown to WMG, Page decided to show up in his “1977 Nazi storm trooper smacked Out On Heroin ” costume while casting Aleister Crowley like spells on traders as the market kicked into it’s first hour of trading. Eventually Page was escorted out by a mob of angry mariachi players and several CNN news analyst.
The market ended slightly higher for the day, leaving some to speculate if Page’s spells were working. Warner Music Group wasn’t so lucky, ending slightly down for the day at $16.60.
# posted by DH @ 1:04 PM 
