Daily Theory on Daily Theory

Black Friday -- the day that generally kicks off the holiday shopping season -- started off highly promotional this year.

In an effort to engage in consumer confidence, the New York Times (along with every local news segment over the four day holiday) provided the above caption while reporting on holiday consumer spending.

Was this term used at all last holiday season?

Electronics retailers and Wal-Mart Stores Inc. were the early winners while some apparel chains faltered as the U.S. holiday shopping season started with a mixed Thanksgiving weekend, analysts said on Monday.